London, UK (PRWEB) June 22, 2012
Achieving A Clients Objective
As in previous articles regarding achieving the clients objectives, what ts very important is that the images produced during any fashion photography project, for any client, is that the images fulfill the clients objectives for the usage of the images.
Three main objectives re usage:
To influence re the brand as in an advertising campaign.
To reflect trend as in a magazine editorial.
To sell of off the page as in mailorder.
For this project the clients most important factors were to have images that could be used for submission as magazine editorials and the clients own press adds, so they had to be images that would appeal to fashion magazine editors or they would not get published. The type of magazines that the images would be submitted to needed to be those that suite the ideals and lifestyle of the potential buyers of the clients clothes. To ensure this, it is very important to shoot the dresses with a very edgy/editorial feel to them. Unlike images for a catalogue/look book where every detail and the cut, the colour, the fall of the outfit etc are needed to be seen clearly in the image.
The editorial image is about a combination of reflecting trend and creativity, in easy terms, images that tell a story, exciting and interesting but also showing the feel of the outfits that the client envisaged when designing them. To bring the clients vision into this shoot what was needed was to emphasize the colours and the flowing softness of the chiffon dresses by shooting them against the vibrant blue of the desert sky as well as the starkness of the desert floor, using the natural wind to create the movement to the flowing fabrics, this was the interpretation of achieving the clients needs. It sounds very easy, but how do they guarantee the images are going to achieve all of this?
Pre Production Plan
Knowing what the client,s needs are, a photographer should have in their my mind a good idea of what the finished images will look like,
There needs to be a production plan to ensure coming back with fabulous images that will work for the clients objective. A few more questions that need the answers to are, how many outfits to produce during the day, what type of model would suit the clients image and style of the dresses?, how did the client envisage the look for the models hair and make up, would the designer be styling the outfits re the fashion accessories such as jewelry and shoes etc. All of the little things that can add to a fashion shoot.
Important factors when producing a fashion shoot to take into account when producing a shoot in any remote location..
???? The Chosen Location
???? The Right Type Of Model For This Shoot
???? The Commercial Model
???? The Editorial Model
???? Basic Safty Needs Of Your Team
???? Camera Kit List
???? Lighting The Shot
???? Metering The Ambient Light And The Flash Power Output
???? Lighting Kit That Was Right For This Shoot
???? More To An Image Than Technique, Pixels And Photoshop
???? A Few More Things About This Project
???? Assessing Your Image For Post Production/Retouching
???? The Finished Image
The Chosen Location
If a photographer has not produced a shoot of its kind in the desert, in this case the dry lakes near Los Angeles or any remote location, it’s best to ask around for local advice as to what would be a good destination to produce this shoot. As it happened, the hair and make up artist for this particular project, Sharon Hawkey, suggested that the best place to produce this shoot would be at El Mirage Lake, a dry lake bed in the Mojave Desert of San Bernardino County, California, about 2 hours or so drive from Los Angeles. Looking at some of her outtake pictures, it was the perfect location for this shoot. Sharon had worked on a shot there only a few weeks earlier and knew exactly where to go as well as a lot of information regarding what to expect when they got there.
Normally it would be best to take a trip out to the suggested location to do a recce but Sharon is a very experienced make up artist that has worked on many high profile productions as well as working with The Bruce Smith Photography Academy for many years on their shoots in LA. Her judgement could be trusted. It was decided. El Mirage it is.
You will find more articles plus an extended version of this article on this blog
http://prodigitalfashion.blogspot.co.uk/
or
http://www.brucesmithphotographer.com/Bruce_Smith_Photographer_Academy/HOME.html
by Bruce Smith (CEO)
The Bruce Smith Photography Academy
Author of the best selling photography book
Fashion Photography A Complete Guide To The Tools And Techniques Of The Trade
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